FRM II May Exam Results

rfriedman

New Member
Subscriber
passed! 3 1 1 3 1. Over, thank you sweet heavenly lord (and David Harper/rest of the B.T. team. Your material was invaluable)
 

Jhamby

New Member
Subscriber
Ditto. I passed. Couldn't have done it without Bionic Turtle. What a relief!

My only question for David now is - how did you come up with the name of "Bionic Turtle" for a test prep provider company?
 

David Harper CFA FRM

David Harper CFA FRM
Subscriber
Hi @Jhamby congratulations!

I originally was going to call the company "Bionic Tutor" @ www.bionictutor.com to suggest something like augmented learning. Then I scanned the competitive space and observed that many of the companies suggested a traditional positioning; e.g., authority, credibility. This prompted me to change to Bionic Turtle with an intention to distinguish our brand with something fun, friendly, maybe even a bit whimsical. I do get nice feedback that it makes people smile. (Although when I am asked by entrepreneurs, I admit that I generally give the following advice: unless you can keep the name short, I advise NOT doing what I did. Don't get cute. Best is a name that connotes your product or service, best is to be clear). Thanks for asking!
 
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