I originally was going to call the company "Bionic Tutor" @ www.bionictutor.com to suggest something like augmented learning. Then I scanned the competitive space and observed that many of the companies suggested a traditional positioning; e.g., authority, credibility. This prompted me to change to Bionic Turtle with an intention to distinguish our brand with something fun, friendly, maybe even a bit whimsical. I do get nice feedback that it makes people smile. (Although when I am asked by entrepreneurs, I admit that I generally give the following advice: unless you can keep the name short, I advise NOT doing what I did. Don't get cute. Best is a name that connotes your product or service, best is to be clear). Thanks for asking!
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