Thanks Aleksander. Much appreciatedVery crudely stated: FCFE if you are looking at it from the perspective of buying equity; FCFF for firm-wide valuation.
"The two free cash flow approaches, indirect and direct, for valuing equity should theoretically yield the same estimates if all inputs reflect identical assumptions. An analyst may prefer to use one approach rather than the other, however, because of the characteristics of the company being valued. For example, if the company’s capital structure is relatively stable, using FCFE to value equity is more direct and simpler than using FCFF. The FCFF model is often chosen, however, in two other cases:
- A levered company with negative FCFE . In this case, working with FCFF to value the company’s equity might be easiest. The analyst would discount FCFF to fi nd the present value of operating assets (adding the value of excess cash and marketable securities and of any other significant nonoperating assets to get total firm value) and then subtract the market value of debt to obtain an estimate of the intrinsic value of equity.
- A levered company with a changing capital structure. First, if historical data are used to forecast free cash flow growth rates, FCFF growth might refl ect fundamentals more clearly than does FCFE growth, which refl ects fl uctuating amounts of net borrowing. Second, in a forward-looking context, the required return on equity might be expected to be more sensitive to changes in fi nancial leverage than changes in the WACC, making the use of a constant discount rate difficult to justify." -- source: http://www.amazon.com/Equity-Valuation-Institute-Investment-ebook/dp/B0034DGPO0